Bill Bergman is an instructor of marketing at the University of Richmond Robins School of Business where he teaches courses in Disruption, Digital Marketing, and Professional Selling.
Don’t let young people trick you into believing they are digital experts because they are so adept at texting, taking photos, and incessantly tinkering with their smartphones. My experience teaching college students suggests that they are consumers of everything digital, with little understanding of how the digital world works or how it affects them. Since students are […]
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A high cumulative grade point average, multiple majors, impressive summer internships, and extensive study and travel abroad no longer guarantee an entry-level job after college graduation. According to a recent study by Intelligent, corporations are hiring fewer recent graduates, believing they are unprepared for the workforce. Unfortunately, a college record that sounds impressive on a […]
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