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Why Campus Mascots and Nicknames Are Under Attack

sky diver.jpgThe University of North Dakota sports teams have been known as the “Sioux” or the “Fighting Sioux” for more than 80 years. But this week the university’s hockey team played and lost in the NCAA playoffs wearing uniforms that said simply “North Dakota.” The reason: Last November, North Dakota Governor Jack Dalrymple signed legislation permitting the university to retire its “Fighting Sioux” nickname so its hockey team could play schools that had boycotted teams with offensive mascots. This was a triumph for the NCAA in its years-long war against “hostile and abusive” nicknames and logos.

Quarrels over the dropping of long-cherished “offensive” nicknames often
generate immense acrimony. I personally observed this battle in my 28
years at the University of Illinois, Urbana-Champaign. Arguments over
the Fighting Illini and Chief Illiniwek were fierce, even contributing
to the firing of uber-PC campus Chancellor Nancy Cantor.

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