When College Rankings Are A Marketing Ploy

As author of a major college guide, I try to approach college admissions issues from the point of view of what’s best for college-bound high school students and their parents. I speak with lots of such students and their parents every year, and the one topic that is guaranteed to come up is: What should […]

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Butter For Brandeis?

Darren Garnick, of the Boston Herald, wrote to point out a bizarre element of Brandeis University’s new marketing efforts, the subject of one of his recent columns: As part of its new rebranding campaign on the Web, Brandeis University now touts itself as “Smart from the Start,” celebrating its historical relationships with Albert Einstein, Leonard […]

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